Trying to get a hold of a Fujifilm X100VI? You’re not alone. This much-hyped compact fixed-lens camera is easily one of the most successful camera launches we’ve seen for a long time, with demand massively outstripping supply.
It’s been almost one full year since release, and unsurprisingly – most retailers still have this camera on backorder. We’ve seen brief glimmers of hope over the past few weeks but unfortunately the recent tariffs have thrown a massive spanner in the works.
Fujifilm has recently announced that it will be temporarily halting Fujifilm X100VI orders in the US – which is a massive issue considering retailers were relying on shipments rather than existing stock. As of writing, there hasn’t been any further news on Fujifilm’s tariff situation but I’ll be sure to update this page if I spot anything.
If you’re visiting from the UK, then the good news is that preorders are still open at several retailers. There isn’t any immediate stock available for delivery but you can sign-up for a waiting list – which, hopefully shouldn’t be too long considering availability has been improving.
The Fujifilm X100VI retails for $1,599 / £1,599 at all retailers right now, which we don’t expect will change for a long, long time due to this camera’s popularity. If you’re interested in a full run-down of the camera, check out our recently published Fujifilm X100VI review for our detailed thoughts.
Where to buy the Fujifilm X100VI
Current Fujifilm X100VI retailers
Preorders are currently on hold in the US
Horrible news, unfortunately – Fujifilm X100VI preorders are officially on hiatus in the US thanks to the ongoing tariff situation. Speaking with PetaPixel, a spokeperson for the brand in the US stated announced “temporarily suspended orders for some digital camera products in order to assess various changes including tariffs, and their impact as cost-increasing factors.” Bummer.
If you navigate to the big US retailers you’ll see this reflected on their store pages. While no retailer was providing reliable delivery updates, you could at least sign up for a preorder. Now, however, you can’t even do that.
If you’re in the UK, then you can still place a preorder thankfully. As of writing, I haven’t seen any news to suggest that cameras meant for US retailers have been diverted, but availability has been better in the UK than the US for at least a few months now. If you order a camera, it’s likely you won’t be waiting too long.
Be aware: X100VI scalpers are active
The Fujifilm X100VI has been surfacing on eBay as well as other auction sites recently for well over the launch price – up to $5,000 if you can believe. Take note, several well-known (and usually reputable) camera trading sites also have stock for marked-up prices, which is kind of a bummer to be honest. While not quite as bad as the prices on eBay, I’d definitely recommend holding off buying from one of these sites – even if you’re desperate.
For example, if you happen to have $5,000 lying around to spend on a camera then there are amazing options from other brands, including some of the best compact cameras money can buy (hint: Leica Q3). We’re also huge fans of Fujifilm’s other cameras here at TechRadar – several of which offer specs that are just as good as the Fujifilm X100VI if you don’t mind opting for something less compact.
Fujifilm X100VI: buying advice
What else can you do? Here’s our advice
1. Call around at local retailers
This is a tried-and-true tip that we’ve used previously to snag stock on in-demand tech like the PlayStation 5 and graphics cards in recent years. Often, local retailers have smaller wait lists for recent releases and sometimes, just sometimes, you’ll even find in-stock items hiding in the backrooms. Conversely, these retailers also tend to receive less stock when products are shipped so it’s often a fine line to tread when actually placing an order. It doesn’t hurt to call around, however, and this tip also applies to larger stores that have local brands like Best Buy.
2. Keep an eye on Amazon
Amazon and to a lesser extent, Best Buy, tend to release stock for in-demand products on a semi-regular basis. Unlike most photo specialist stores – which are still operating on a first-come-first-serve preorder basis – these stock drops are for items that are fully in stock and ready to ship immediately. The issue is that there’s usually no prior warning for these stock drops and they also tend to be available in extremely limited numbers. It’s well worth adding an item to your wishlist and checking in regularly at Amazon if you’re willing to wait it out, however.
Great alternative cameras
1. Fujifilm X-T5
2. Fujifilm X-E4
3. Fujifilm X-T30 II
4. Ricoh GR III
6. Leica Q3
7. Nikon ZF
3. Check out other cameras
The X100VI is undoubtedly the camera of the moment (and for good reason) but there are fantastic alternative cameras to consider if you don’t want to wait. I recently wrote a piece on seven excellent alternatives to the Fujifilm X100VI that’s well worth reading if you want a detailed run-down of a few other options, but I’ll also summarize here.
If you want a high-performance alternative to the X100VI, you could opt for the Fujifilm X-T5. This flagship interchangeable lens body features many of the same bones as the X100VI under the hood – like the 40.2MP APS-C sensor, image stabilization, and the latest subject-tracking autofocus. The downside? It’s a little pricey at $1,699 / £1,449 – and you’ll obviously have to buy your desired lens separately. It also doesn’t have the fancy hybrid optical viewfinder that’s unique to the X100 series, so you’ll arguably not get that same old-school feel. Image-wise, however, the cameras are identical, and we’re big fans of the X-T5 at TechRadar (see our Fujifilm X-T5 review for more details).
For a cheaper Fuji alternative, you could consider either the Fujifilm X-E4 or Fujifilm X-T30 II – both of which are smaller-styled interchangeable lens bodies. They’re last-gen models now, and subsequently only feature 26MP sensors, but they can be found for under $1,000 if you shop around on the used market and they both feature most of the brand’s film simulation presets. Unfortunately, due to popularity, Fuji cameras are really, really over-priced on the second-hand market right now.
Outside of Fuji, there are compelling options in the form of the Ricoh GR III and Leica Q3. The Ricoh in particular offers fantastic tac-sharp images in a superbly pocket-friendly and affordable package. The Leica Q3 in comparison runs at an eye-watering premium but does offer the epitome of outright image quality thanks to its lavish 60MP full-frame sensor and Summilux 28mm f/1.7 lens. Another fantastic full-frame option to consider is the retro-styled Nikon Zf – a recent addition to the brand’s line-up and one that’s been extremely well-received. If you’re interested, check out our Ricoh GR III review, our Leica Q3 review, and Nikon Zf review for more details.
